Aveda Theory Hair Salon

Changing your hair color is one of the easiest and boldest ways to refresh your look. But with so many shades out there, from natural brunettes to fiery reds and icy blondes, the real question is: how do you pick the right one? Here are the basics so you can choose a color that flatters your features, fits your lifestyle, and makes you feel like the best version of yourself.

1. Start With Your Skin Tone

Your skin tone is the foundation of finding a flattering shade.

• Warm undertones (think golden or peachy skin) pair beautifully with rich golden blondes, caramel browns, and warm reds.
• Cool undertones (pink or bluish hues in the skin) look stunning with ash blondes, cool brunettes, and burgundy shades.
• Neutral undertones can usually swing both ways, making it easier to experiment with a wide color range.

Pro tip: Flip your wrist. If your veins look more green, you’re warm. If they look blue or purple, you’re cool. Can’t tell? You’re likely neutral.

2. Consider Your Lifestyle

Hair color isn’t just about looks, it’s about upkeep.

• Low-maintenance lifestyle? Balayage, ombré, or subtle highlights let you stretch out salon visits.
• Love bold statements? Go for platinum blonde, vivid reds, or fashion shades like lilac or teal, but be prepared for more regular touch-ups.

3. Think About Your Natural Shade

Sometimes, the easiest way to find your best color is to stay close to what nature gave you. Going just one or two shades lighter or darker than your natural color often looks the most effortless and flattering.

4. Eye Color Adds Another Layer

Your eye color can make certain shades pop.

• Green eyes glow with warm reds and coppers.
• Blue eyes sparkle with ash blondes or cool brunettes.
• Brown eyes are versatile, shining against both golden highlights and deep, dark shades.

5. Test Before You Commit

Not sure if a shade is right? Try on wigs, use hair color filter apps, or experiment with temporary tints. It’s the best way to see yourself in the color before diving into a permanent change.

6. Trust the Pros

While DIY is tempting, a professional hairstylist can assess your skin tone, lifestyle, and goals to customize a color that works perfectly for you. Plus, we’ll keep your hair healthy during the process, something box dye can’t promise.

Picking the right hair color isn’t just about following trends, it’s about finding a shade that complements your skin tone, matches your lifestyle, and makes you feel confident. Whether you’re ready for a subtle glow-up or a dramatic transformation, the right color is out there waiting for you.