Aveda Theory Hair Salon

If you’ve invested time and money into achieving a vibrant hair color, keeping it fresh and radiant can be a fun yet tricky task. From choosing the right products to adjusting your daily hair routine, these tips will help you maintain that bold, salon-fresh look for as long as possible.

1. Use Color-Safe Shampoo and Conditioner

The foundation of maintaining vibrant hair color starts with using a color-safe, sulfate-free shampoo and conditioner. Sulfates can strip color and dry out your hair, so opt for products specifically formulated to protect and lock in color. Antioxidant-rich shampoos are great at protecting color by neutralizing free radicals that can cause fading.

2. Wash Your Hair Less Frequently

Water can be one of the biggest enemies of vibrant hair. Over-washing can lead to color fading, so aim to wash your hair 2-3 times per week. Dry shampoo is your best friend on those non-wash days—it keeps your hair looking fresh while prolonging your color.

3. Turn Down the Water Temperature

When you do wash your hair, use lukewarm or cool water. Hot water opens up the hair cuticle, allowing color to escape more easily, leading to dullness. Cooler water helps seal the cuticle, keeping your color locked in and your hair shinier​.

4. Protect Your Hair from Heat

Heat styling tools like flat irons and blow dryers can wreak havoc on color-treated hair. Always use a heat protectant spray before styling to shield your hair from damage and help maintain the vibrancy of your color. Heat can cause hair to dry out and lead to quicker color fading​.

5. Shield Your Hair from the Sun

The sun’s UV rays are another major culprit of color fading. Wearing a hat or applying a UV protectant spray to your hair when spending time outdoors can help shield your locks from the harsh rays, maintaining your color’s intensity.

6. Regular Touch-Ups and Treatments

To keep your color looking fresh, consider using a color-depositing conditioner or gloss treatment between salon visits. These products add pigment back into your hair while nourishing and hydrating it. Get a professional deep-conditioning mask once a week to maintain your hair’s moisture and overall health​.

7. Trim Your Hair Regularly

Split ends can make your hair look dull and dry, no matter how vibrant the color. Regular trims help maintain healthy hair and give the illusion of richer, more vibrant color​.

By following these fun, easy tips, you can enjoy long-lasting, head-turning hair color without frequent touch-ups. Keep your color game strong, and your locks will thank you!